At a time when survival is the name of the game for many enterprises and even established brands are struggling, it’s a positive sign to see a very new brand not just surviving, but even thriving and growing.
Since Chery Auto Philippines made its grand relaunch under United Asia Automotive Group Inc. (UAAGI) in November 2019, the brand’s nationwide dealership network has seen rapid expansion.
In January of 2020, Chery’s sales operations in 14 outlets throughout Luzon, Visayas, and Mindanao began, and within the year, the locations developed into full dealerships for vehicle sales, spare parts, and service. These dealerships are located in Alabang, Marilao, Bacoor-Cavite, Cainta, Pasong Tamo, GMA Cavite, Quezon Avenue, Davao, La Union, North EDSA, Pasig, Talisay-Cebu, Cagayan de Oro, and Iloilo. The pioneer dealerships were soon joined by two more full sales/parts/service dealerships – Chery Bacolod and Chery General Santos.
For 2021, Chery Auto Philippines has already opened two more full dealerships in Camarines Sur and Sta. Rosa, Laguna, which brings the total number of dealerships nationwide to 18. This is a significant number for a brand that made its debut just 16 months ago.
The continuing growth of the Chery dealership network is a testament to the strength and stability of a global brand that is fast earning the trust of the Filipino car buyer.
Underscoring the dependability and longevity of Chery automobiles are its industry-leading warranties including its longest-ever 10-year/1 million-km engine warranty, 5-year general vehicle warranty, 3-year free PMS promo package, and 3-year roadside assistance.
Behind the Chery dealers’ strength and stability is the fact that none of the dealerships are new to the business. Many Chery dealers are multi-brand operations and, combined, have over 50 years of automotive experience and employ more than 1,000 employees handling the brand.
These big-time multi-brand dealers include some of the biggest and most experienced dealership groups and principals in the automotive industry like the Autohub Group, San Juan Group, Chiongbian Group, Magnet Motors Corp, Gateway Group, A&B United (Iloilo), Antara Ventures, Inc., and Angcore Group, among other dealership heavyweights.
The acceptance of Chery by multi-brand dealerships is a testament to their confidence in the resurgent Chinese brand, its modern, stylish, highly equipped, and very affordable crossover models, its growth potential, as well as the capable and experienced team at UAAGI behind it.
For more information about Chery Auto Philippines, visit https://cheryauto.ph/.