In an effort to promote the wider adoption of Hybrid Electric Vehicles (HEVs) as the future of local transportation, Toyota Motor Philippines (TMP) recently held the Toyota Hybrid Electric Technology Conference with the theme “Toward Sustainable Mobility”. Held in Taguig, the event was headlined by Department of Trade and Industry Undersecretary Dr. Rafaelita Aldaba, TMP Vice Chairman Dr. David Go, TMP President Satoru Suzuki, Toyota Motor Asia Pacific EVP Mr. Vince Socco, Toyota Daihatsu Engineering & Manufacturing Vice President Yukio Yoshida, and Clean Air Asia Deputy Executive Director Atty. Glynda Bathan.
Partnering with government representatives, environmental groups, the media, and other stakeholders, TMP has intensified its drive to push the usage of its environment-friendly and energy-saving hybrid electric vehicles locally, which in the long run benefits many sectors of society such as energy, transportation, environment, and health.
“Toyota has a whole range of electrified vehicle (xEV) technology that can help achieve sustainable mobility goals. But xEV popularization depends on many factors and varies by market. Based on current Philippine conditions, it is most appropriate to start with HEV popularization in order to accelerate the reduction of emissions and fuel consumption,” said TMP President Mr. Satoru Suzuki during his keynote address.
TMP’s stance on hybrid electric technology is strongly supported by the environmental philosophy of the Toyota Environmental Challenge 2050, aimed at eliminating Toyota’s carbon emissions by the next three decades. Mr. Vince Socco of TMAP reiterated: “Toyota is committed to be a part of the solution ahead of future challenges with “Toyota Environmental Challenge 2050”, where People, Cars, and Nature can co-exist in harmony. Towards this direction, Toyota challenges ourselves to achieve not just ZERO environmental impact but also a NET POSITIVE impact on Earth and Society.”
HEVs are widely known to be more fuel-efficient than traditional petrol engines, and their self-charging capability requires no additional infrastructure to be built in order to seamlessly start the transition. These practical and proven factors make Toyota hybrids the viable option as the Philippine transportation alternative for a sustainable future.
TMP was the first automotive brand to make hybrid electric vehicles locally accessible in the Philippines with the introduction of the second generation Prius in 2009. Currently, TMP offers two hybrid models in its Toyota vehicle lineup—the Prius and Prius C; and six hybrid models under the Lexus brand—GS 450h, NX 300h, RX 450h, CT 200h, CT 200h F Sport, LS 500h.