MINI Philippines continues to strengthen its presence in the country with the opening of MINI Cebu, the sole MINI dealership in Central Visayas. Operated by AutoStudio Philippines Corporation (AutoStudio), MINI Cebu is a full-service facility offering new car sales, three aftersales service bays, as well as vehicle and lifestyle accessories.
Gracing the launch event were Kidd Yam, Head of MINI Asia; Willy Tee Ten, president of MINI Philippines and of the Autohub Group; Alfonso Luzuriaga Jr, president of AutoStudio, and esteemed board members of AutoStudio – Gabriel Alonzo, Edmundo Samson, and Wilson Tan.
(L-R) Jefferson Lizardo, GM of MINI Philippines; Wilson Tan, Director of AutoStudio; Kidd Yam, Head of MINI Asia; Pancho Luzzuriaga, Managing Director of AutoStudio; Willy Tee Ten, President of MINI Philippines; Edsa Samson, Director of Autostudio | Photo by MINI Press
“The Philippines is one of our key markets in Southeast Asia for MINI, and it registered over 30% growth in volume in 2022. This encourages us to do even better in 2023: by creating engaging experiences for our MINI community, bringing the latest edition models to market, and taking care of our customers with the best in service. It is my honor to be here at the launch of MINI Cebu, and I thank the MINI Philippines team for their outstanding work and commitment to our customers,” said Yam.
“The MINI Cebu showroom is a testament to the strong partnership between the Autohub Group of Companies and AutoStudio. MINI first established our pop-up store in Escario back in February 2021, and it is wonderful to have a permanent presence in Central Visayas to better cater to our customers in the southern Philippines,” said Tee Ten.
For his part, Luzuriaga said “We are proud to launch the new and permanent home of MINI in Cebu. It is both an honor and a great responsibility, to be the only MINI dealership in Central Visayas with full services. We will work hard to provide our valued MINI clients with the high-quality services they deserve and the signature go-kart driving fun they desire.”
The MINI Cebu showroom | Photo by MINI Press
Measuring 419.57 square meters, the showroom has a 3-car display, a dedicated John Cooper Works corner, an expansive lifestyle and lounge area for customers to enjoy, and comprehensive service facilities for clients. Located at Veterans Drive, Nivel Hills, Lahug, Cebu City, the new MINI Cebu showroom is now from Monday to Saturday, 9:00 AM to 6:00 PM, and Sunday from 9:00 AM to 5:00 PM.