Bermaz Auto Philippines (BAP), the official distributor of Mazda vehicles in the country, premiered the all-new Mazda3 at an event in Paranaque City.
BAP Officials at the 2019 Mazda3 preview (L to R): L-R: Minoru Fujihashi, General Manager, Brand and Sales Promotion, ASEAN Business Office, Mazda Motor Corporation; Dato Ahmer Hamza Ahmed – Executive Director, Bermaz Auto; Dato Sri Ben Yeoh, Executive Chairman, Bermaz Auto; Steven Tan, President & CEO, Bermaz Auto Philippines; Susumu Niinai, General Manager, ASEAN Business Office, Mazda Motor Corporation; Dato Francis Lee – Chief Executive Officer Bermaz Auto | Photo from Mazda press
Featuring what Mazda calls its 7th Generation design direction, the Mazda3 represents the brand’s decisive shift toward a premium product and customer experience. “Having sold over 6 million units since its debut, the all-new Mazda3 is a global strategic model that has driven Mazda’s growth from both a brand and business perspective,” said Steven Tan, president and CEO of Bermaz Auto Philippines. “More than 19,000 Mazda3 units have been loved by fans since its 2004 introduction into the country, making it the most successful Mazda model on record in the local market,” he added.
“Mazda continues to explore the essence of Japanese aesthetic sensibilities, pursuing a uniquely elegant and sophisticated style that elevates car design to the level of art,” says Susumu Niinai, General Manager of the ASEAN Business Office, Mazda Motor Corporation. “Our new-generation design vision models, the RX-Vision and the Vision Coupe, have won a number of prestigious design awards, showing that our new design direction is being well received. Based on these two models, the all-new Mazda3 Sedan and Hatchback have very distinct personalities, the design of the Hatchback is emotive, the Sedan elegant.”
As a core model in the Mazda lineup, the Mazda3 has always reflected the latest advances in the brand’s vehicle engineering and manufacturing. “The all-new Mazda3 is the beginning of our journey toward higher aspirations,” shared Tan. “More than just another nameplate, the Mazda3 has become an important catalyst for innovation and direction for the Mazda brand. Every generation of the Mazda3 has elevated the brand to a higher stature. We believe this new generation will do the same, and even more.”
Available in sedan and hatch versions, guests were able to get a glimpse of the dynamic styling of Mazda’s best selling model. No official specs or prices were given, but officials promised that it will be available in the country soon.