Jaguar Land Rover Asia Pacific Importers recently held a ceremonial contract signing with Coventry Motors Corporation (CMC), appointing them as the new official Jaguar and Land Rover importers for the Philippine market.
“This is a critical milestone for our growth in the Asia Pacific region,” said Mr. Robin Colgan, Managing Director, Asia Pacific Importers. “The Philippines’ robust growth of 6.9% in the last quarter – which has surpassed that of even China – is a clear indication that this is a market that holds remarkable promise and potential for quality premium cars that will meet the needs of a sophisticated and developed consumer base. To this end, we will be launching a series of award-winning new models that we know will resonate with the Philippine market. We are indeed very pleased to commence our formal relationship with Coventry Motors as we strongly believe in their capability to make incredible headway in growing the Jaguar and Land Rover brands and market share in the Philippines,” he added.
(L to R): Gerry Alejandro, president of Coventry Motors Corporation; George T. Barcelon, chairman of Coventry Motors Corporation; Robin Colgan, managing director, Jaguar Land Rover Asia Pacific; and Andy Wust, customer service director, Jaguar Land Rover Asia Pacific. / Photo : Coventry Motors Corporation
Established in 2017, Coventry Motors is committed to solidifying Jaguar Land Rover’s strong brand presence in the Philippines and catering to the needs of its loyal customers. The company is under the leadership of Mr. George T. Barcelon, chairman, and Mr. Gerardo F. Alejandro, president, whose years of combined management experience will enable Coventry Motors to be well-positioned in the country’s automotive industry.
“We are very excited to have been appointed by Jaguar Land Rover to bring their business visions to life in the Philippine market,” said Barcelon. “Both the Jaguar and Land Rover brands are taking the rest of the automotive world by storm with cutting-edge technology and fresh, dynamic designs that have resulted in incredible year-on-year growth in sales. We believe that by working closely together with Jaguar Land Rover Asia Pacific, we can bring new life and innovation to the Philippine automotive industry.”
Unveiled at the contract signing ceremonies was the brand new Range Rover Velar. The Range Rover Velar is a mid-size SUV, that sits between the Range Rover Evoque and Range Rover Sport. Also on display was the multi-awarded Jaguar F-Type.
With the signing of the contract, Coventry Motors formally begins the groundwork to revitalize the Jaguar Land Rover brand in the market. The company is scheduled to open its first dealership in the first quarter of 2018.
For more information, please visit www.jaguar.ph and www.landrover.ph.