Domestic travelers and motorcycle enthusiasts can now revisit and revitalize their travel experience around Luzon, Visayas, and Mindanao as the Department of Tourism (DOT) and the Tourism Promotions Board (TPB) Philippines officially launched MOTOURISMO, a Motorcycle Tourism Caravan geared towards rediscovering the country’s sights on two wheels.
“By initiating this safe yet very thrilling and worthwhile campaign to promote motorcycle tourism through TPB, we want to restore the confidence of the public to travel domestically and help the tourism industry to bounce back from the negative impact of the COVID-19 pandemic crisis,” said Tourism Secretary Bernadette Romulo – Puyat.
Secretary Romulo-Puyat added that they will be tapping motor riders as domestic tourism ambassadors because they are in a position to help promote the Philippines as a country of fun and diverse experience, as well as highlight motorcycles as a secure and viable transportation mode to explore tourist attractions with minimum health and safety protocols in place.
This effort will also pave opportunities for tour operators to create new tour programs to be offered to both domestic and international tourists, help those who lost their jobs jumpstart small businesses, and generally serve as a platform to disseminate information on safety and health protocols when people go outside.
During the launch, various efforts have discussed that benefit those who will avail of the Motourismo tours which include subsidized RT-PCR testing, simplified guidelines for entering provinces, roadside mechanical and medical assistance among others.
Motourismo is a pragmatic and sustainable way of promoting the country’s untapped tourism destinations. It will also showcase interesting culture and heritage sites, shops, restaurants, and other tourism products all over the country that Filipinos can discover.
Thoroughly planned during the past few months, Motourismo has come to fruition with TPB’s collaboration with DOT, Department of Transportation (DOTr), RidePH, and numerous motorcycle rider clubs and associations in the Philippines.
DOT Secretary Romulo-Puyat, TPB COO Atty. Maria Anthonette Velasco-Allones and former Senator Joseph Victor G. Ejercito were the key speakers during the virtual launching that was moderated by Paolo Abrera, who is also a two-wheel enthusiast.
TPB is an attached agency of the Department of Tourism (DOT) mandated to market and promote the Philippines domestically and internationally as a preferred tourism and Meetings, Incentives, Conferences and Exhibitions (M.I.C.E.) destination that prides itself on diverse and fun travel experiences.