The Ford Island Conquest is a unique test drive experience for potential buyers to try out the capabilities of the EcoSport, Everest, and Ranger. Launched earlier this year, the event consists of an outdoor driving course that includes various obstacles to test the capabilities of the vehicles.
“We’re excited to have the Ford Island Conquest at MIAS and present something unique to the Show that engages consumers by simulating an actual Ford drive experience,” said Lance Mosley, managing director, Ford Philippines. “Our first two Ford Island Conquest events were a real success and we want to share this opportunity and experience with more Filipinos across the country.”
During their opening program for the MIAS, Mosley announced their plans to bring the experiential test drive activity to more Filipinos nationwide. Places they are set to visit include Bulacan, Pampanga, Naga, Laguna, Pangasinan, Iloilo, Bacolod, Cebu, Cagayan de Oro, and Davao, as well as additional events in Metro Manila.