GAC Motor Philippines yesterday announced the company’s milestones in retail sales performance and dealer network growth, as well as the appointment of its newest brand ambassador, celebrity, and motoring enthusiast Dingdong Dantes.
After achieving record growth in the first quarter this year, GAC Motor Philippines posted its all-time best performance, with year-to-date sales soaring 244 percent. GAC Motor’s record performance for the first five months of 2023 was led by the demand for the All-New GS8 and Empow and boosted further with the launch of the Emkoo.
“Our tremendous sales growth in the last five months are being driven by the terrific customer response to our latest vehicles, which offer the best value for money in the market today,” said Jun Cajayon, brand head of GAC Motor, Astara Philippines. “This growth momentum proves that more and more Filipinos are embracing the GAC Motor brand and appreciating the high-quality, reliability and fine craftsmanship of our vehicles.”
The company is also delivering on its commitment to open more dealer locations across the country, with 15 dealer locations fully-operational by July.
“Since January, we have been focused on further expanding our dealer network to ensure even greater convenience for both our existing and new customers. From six dealer locations in January, we are growing to 15 fully-operational dealerships by July, putting us right on track to achieving our target of 20 dealerships by year end,” added Cajayon.
The 15 dealerships are located in Alabang, Bacoor, Batangas City, Butuan, Cainta, Davao, E. Rodriguez Ave., Iloilo, Lipa City, Makati, Manila Bay, Pampanga, Pasig, Quezon Avenue, and Tarlac. Two more locations – Bacolod and Cebu – are slated to open in the third quarter of this year.
New Brand Ambassador
The press conference culminated in a surprise announcement with Cajayon introducing GAC Motor’s new brand ambassador for the Philippines, TV actor and host Dingdong Dantes.
“We are honored to have Dingdong Dantes as our new brand ambassador for GAC Motor. His achievements in his field prove his dedication, high standards, and commitment to quality, which are the same values we stand for in GAC. We strongly believe he is the perfect fit to our brand persona,” said Cajayon.
Dantes is a multi-awarded actor and motoring enthusiast. “Being part of the GAC Motor family means sharing the same values with a brand that is not afraid to push boundaries and strive for excellence. I am honored to be part of this growing family of forward-thinking innovators, dedicated to driving more Filipinos closer to the GAC brand experience,” he said.
Cajayon believes that the brand’s collaboration with Dantes will enable GAC Motor to resonate with more customers as it drives towards becoming a brand that is more accessible and aspirational among Filipinos.