Barely 5 months since the company was made official, Hyundai Motor Philippines Inc. (HMPH) has joined another major automotive association, this time as the newest member of the Electric Vehicle Association of the Philippines (EVAP). EVAP’s goals, which are to educate, accelerate adoption, and partner with government and other institutions to support and encourage the use of electric vehicles (EVs), are congruent with Hyundai’s goals for electrification. At the recently concluded 10th Philippine Electric Vehicle Summit (PEVS) held at the SMX Convention Center, the Korean brand presented its clean mobility roadmap and featured a café powered by the IONIQ 5.
(L-R) Jae Har Yu, Coordinating Director for Sales and Marketing; Dong Wook Lee, President; Aiden Ko, Coordinating Director for Aftersales; Mark Parulan Deputy, GM Marketing; Vic Vela, Deputy GM Sales | Photo by Hyundai Press
EV Strategy
Hyundai Motor Company marks 2021 as its first year towards electrification. The brand is committed to being a frontrunner in the field and has set goals to achieve clean mobility. By 2025, there will be a total of 23 eco-friendly models in its line-up. The target is 1 million units and a 10% share of the market, with 30% coming from the Asia-Pacific region. ·
- Electric-Global Modular Platform (E-MGP) – the brand’s first dedicated EV platform which enables 800-V of ultra-fast charging and increased driving range of up to 481 km when using rear-wheel drive and equipped with a long-range battery. The battery pack’s position under the floor within the wheelbase ensures ideal weight distribution between the front and rear and a lower center of gravity for improved handling. Since it is specifically built for EVs, it was reshaped to eliminate the space for the engine and axle to maximize interior room. Also built with an ultra-high-strength steel structure for enhanced protection. ·
- IONIQ – the brand’s first fully-electric range of sustainable and futuristic models. The first is the IONIQ 5, a midsize SUV which was globally launched in 2021 and was previewed in the country last month. Following in 2023 is the IONIQ 6, a mid-size sedan that is based on the concept EV “Prophecy” and in 2024, the IONIQ 7, a large SUV. Each is equipped with the most technologically advanced features, including the world’s first patented multi-charging system and driver assistance features like autonomous driving.
Innovate Everyday
HMPH’s local tagline is a call to action to produce innovative products and programs that will improve the quality of life and daily experiences of Filipinos. Guided by the brand vision of “Progress for Humanity,” it aims to be a medium for bringing back joy to travel and making the most out of time when driving. ·
- Vehicle-to-Load (V2L) – allows users to store and convert energy to power up external devices and appliances such as a coffee machine, microwave, electric bike, and other equipment. Developed in a way that owners can be worry free on and off the road, as the vehicle serves as a 3.6 kW** power supply when out camping or in crisis or relief operations. ·
- Vehicle-to-Vehicle (V2V) – grants users the capability to charge through or be a “roving service”. Designed to boost the confidence of owners by providing aftersales support at a time and place of their choice similar to towing requests or emergency rescues. When faced with unforeseen battery discharge, it takes only 15 minutes to gain about 44km or 7KWh (based on the IONIQ) 5.
HMPH Mark Parulan Deputy, GM Marketing at the Hyundai program at the 10th Philippine Electric Vehicle Summit (PEVS) | Photo by Hyundai Press
“Hyundai Motor has always been vocal in its commitment towards mobility that rewards people and the planet. This pursuit for sustainability aims to empower individuals yearning for a green world that they can be in charge of living out change starting with our IONIQ 5,” said HMPH Deputy General Manager for Marketing, Mark Parulan who presented along with President Dong Wook Lee. “Its signature look is definitely special and hard to miss. Though not only is it a mere display, but also the source powering up the café here at our booth. This is made possible via its V2L functionality which we urge visitors to check and learn first-hand.”
The IONIQ 5 is the triple-crown winner of the 2022 World Car Awards. A feat no other EV has achieved until now. It was recognized as the World Car of the Year, World Electric Vehicle of the Year, and World Car Design of the Year. Officially launching in the Philippines this coming 2023.
Read more about Hyundai Motor Philippines here:
- Hyundai Motor PH Opens Pre-Booking for Stargazer (with video and spec sheet)
- Hyundai Motor Group Announces Future Roadmap for Software Defined Vehicles
- Hyundai Motor Philippines Previews the IONIQ 5 at #PIMS2022
- #PIMS2022 Happening at the World Trade Center this September
- A New Era for Hyundai Motor in the Philippines