Because we live in a tropical country, it is no surprise that every Filipino home has at least one electric fan. In fact, it wouldn’t be too far of a stretch to say that most have one in every room. Another appliance that gained popularity in recent years is the air purifier – not just because of COVID, but with air pollution, household dust, pet hair, and dander as well.
To lessen the clutter in our aesthetic homes, LG recently introduced its AeroTower which leverages the South Korean brand’s PuriCare technology and combines it with a cooling fan. In an event at Living Innovations in BGC hosted by socialite and interior designer, Ms. Tessa Prieto, LG gave the first glimpse and a hands-on product demo of the AeroTower to select members of the media.
Mr. Sungjae Kim, LG Philippines Managing Director
“This is a new favorite, as I feel that it captures the essence of the brand. It provides the perfect blend of form and function. It’s sleek, stylish, and can hold its own among any artwork in any room. At the same time, it provides pure, clean air and cools you off according to your specific needs. What’s not to love?” said LG PH’s managing director Sungjae Kim.
LG Product Manager, Jave Enriquez highlighted the features and aesthetically pleasing design of the new AeroTower. Inspired by the Red Canyon, it is part appliance and part work of art, adding elegance to any space in your home or work. It can be operated in three different ways – through the manual touch control on the unit, via a remote control, and by using LG’s ThinQ app. It has three different airflows and 10-speed settings that are virtually quieter than a library measuring only 23 decibels. It also alerts you of the air quality so you can breathe cool and pure, clean air.
(L to R): Tessa Prieto, Shamcey Supsup-Lee, Dr. Jansen Calalan, and Sofia Andres | Photo by LG Press
LG brought in influencers from all walks of life to share their thoughts on how the AeroTower is a direct upgrade to their home or work setup. “Even if the AeroTower was just a fan or just an air-purifier, it can hold its own with any designer furniture or artwork on display. The mere fact that it works as both is astounding,” said architect and beauty queen, Shamcey Supsup-Lee.
LG also brought in Dr. Jansen Calalan, a lifestyle medicine specialist, who talked about the importance of clean air. “Having access to clean air lowers the risk of respiratory issues and heart disease, improves cognitive health, and of course, makes you happier overall,” he said.
Actress and new mom Sofia Andres shared how LG’s multi-filtration technology helps her feel safe as well. “The multi-filtration technology gives me assurance and peace of mind, that even with the comings and goings of my babies, both human and canine/feline, the whole family is safe.”
“This product is the culmination of years of research and development with the end goal of making life better for every customer. The AeroTower, as well as this event itself, is just the first step toward the future. Together, we take each step forward together,” said Changsoo Jang, LG Air Solutions Product Director.
For more information regarding the LG AirCare Complete System, visit www.lg.com/ph. The LG AeroTower is available at authorized LG dealers nationwide and in LG’s official flagship stores in Lazada and Shopee.