After a successful kick-off in Baguio City last July, Shell Bike Fair 2018 held their finale at the Philippine International Convention Center (PICC) in Pasay City. Over 3,000 riders, bike club members, and motorcycle enthusiasts from different parts of the country converged at the venue.
As Shell’s way of thanking the riding community for its unwavering support for Shell Advance motorcycle oils and Shell V-Power fuels, Shell Bike Fair was launched in 2015 and continues to get bigger every year.
“We hope to strengthen our relationship with our thousands of loyal riders not just by offering high-quality products but also by delighting them with this experience designed especially for them,” reveals Lorrie Ramirez, Shell Advance Brand Manager. “And we are always happy to see such great turnout from our riders year in and year out,” she added.
A major highlight of the event was the awarding of the Shell Outriders Best Bike Club. The winners were picked out through careful screening of hundreds of entries over the past two months.
“Shell Outriders is our nationwide search for the best bike club in the country. It is our way of acknowledging bike clubs for the activities that they do to promote moto-tourism and safe driving practices, as well as their respective advocacies and outreach programs” notes Shell V-Power brand manager Mark Malabanan.
| Photo from Shell Press
Showing exceptional passion in achieving their collective goals, the Western Bicutan Riders Club bagged the grand prize. They received P100,000.00 in cash and fuel vouchers worth P50,000.00.
The Bicol Elite Mix Moto Club and Bull Riders Club Philippines were awarded 1st and 2nd runners-up, respectively.
The day’s activities included fun booth and stage games and a helmet design and modified bike competition. The crowd was also entertained by celebrities Daiana Meneses, Yam Concepcion, and Phoebe Walker while band Rocksteddy and Rico Blanco rocked the venue with electrifying performances.
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| Photos from Shell Press
Five brand-new motorcycles were also raffled off to lucky winners: two Yamaha Mio bikes, two Suzuki Raiders, and one Honda CBR.
“True to our theme ‘Together, we ride stronger,’ we continue to strive to make life’s journeys better for all motorists. We believe that as road partners, we can outride all obstacles we face on the road,” Malabanan stressed.
For more information about Shell in the Philippines, visit www.shell.com.ph.
(L-R) Shell Technical Helpdesk JR Apolinario; Shell Lubricants Marketing Manager Anthony Wee; Shell Advance Band Manager Lorrie Ramirez; Shell V-Power Brand Manager Mark Malabanan; Shell Brands and Communication Manager Cherine Capadocia; and Shell Retail Fuels Marketing Implementor Brandon Briones | Photo from Shell Press