Pilipinas Shell Petroleum Corporation celebrated World Motorcycle Day last June 21 with the country’s motorcycling community, by giving one (1) free liter of Shell Advance AX7 Motor Oil to each motorcyclist who gassed up in selected Shell mobility stations across the Philippines. Over 5,000 motorcyclists received their free bottle of Shell Advance AX7 motor oil after loading up at least Php 150 worth of Shell V-Power gasoline.
Shell Advance AX7 is a semi-synthetic oil ideal for high-performance motorbikes. It helps ensure that the engine delivers high power and torque, improving control and comfort and enhancing the excitement and comfort of your ride.
Shell Advance AX7 is formulated with Shell Active Cleansing Technology that helps prevent dirt particles from sticking together to form deposits inside the engine. It ensures that the engine delivers more power and response, reduces its noise and vibration, and protects and prolongs its life. This is further enhanced with the combination of Shell V-Power, which is formulated with DYNAFLEX Technology that improves acceleration, makes engine performance more efficient, and provides an overall smoother ride. As Shell’s Fuels Brand Manager Jerome David described this breakthrough fuel, “Shell V-Power makes motorcycles powerful and, to date, is our best performance fuel for these vehicles.”
“We recognize the agile, reliable transport that the motorcycle provides especially to Filipinos who want a speedy and safe ride. We are committed to offering our motorcyclists quality fuels and lubricants that will power up their engine, reduce road risks by guarding it against materials that can clog it, and ultimately lengthen the lifespan of their bikes,” said Shell’s Marketing Delivery Manager of Mobility Arvin Obmerga.
During the celebration, some retailers joined the festivities by dressing up their sites to reflect the motorcycle community culture. To further complement the national promotion, premium items such as Shell fuel vouchers, biker accessories, and helmets were also up for grabs.
Biker Alvin Flores, a resident of Las Piñas, acknowledged that Shell’s free oil promotion gave them more mileage while reducing their gas expenses. He said, “Maswerte po kami na naka-avail kami ng libreng langis sa halagang Php 150. Malaking tulong na po, lalo na ngayong panahon na naghahanap kami kung saan makakatipid.”
Agustin Estrada, who rides his motorcycle for his everyday livelihood said, “Maraming salamat sa free 1liter na AX7. Malaking tulong ito at malaki ang matitipid dahil nasa Php 303 din ang 1 liter na AX7. Ikakarga ko nalang ang halagang natipid ko sa pagbili ng langis. Malaking tulong sa aming mga motorista ang mga special promotion and discounts ng Shell para sa amin.”
In the last couple of years, the growth of the motorcycle segment has been remarkable. This became even more evident during the pandemic as it became one of the main modes of transport when services of public utility vehicles were halted. Recognizing the unique needs of riders, Shell piloted the Shell Bida Biker fuel lanes for motorcycles in March 2020. Shell pioneered the establishment of these lanes in select Shell stations, offering a combination of premier fuel products as well as free services, like helmet and motorcycle seat cleaning, that helped keep their vehicles in top shape.
For more information about Pilipinas Shell and its subsidiaries and advocacies, visit www.shell.com.ph.