Changan Motor Philippines, Inc. (CMPI), the official distributor of Changan vehicles in the country, recently broke ground for its future national headquarters, the Auto Resources Center (ARC), located in Calamba City, Laguna. The ceremony was held on May 17, 2022.
Soon-to-rise on the 20-hectare property of ARC is a 2,390-square-meter predominantly glass and aluminum structure, symbolic of Changan’s bid to establish its brand of premium, future-forward mobility in the Philippine market.
The entire complex, inspired by Changan International Corporation’s (CIC) global corporate identity, will house a spacious modern showroom, full-service workshops, offices, and training facilities for CMPI’s Sales, After Sales, Customer Relations, and Marketing personnel.
Mayor-Elect of Calamba City, Hon. Ross Rizal, City of Calamba Provincial Engineer, Mister Pablo Del Mundo, Barangay Chairman Aigrette Lajara, Councilor Rajay Lajara, Metriccon Co, Inc. President, Mister Joseph Alarilla, Aura Builders General Manager, Engineer Eduardo De Perio Teaño and the CMPI and Pan Asia Property Management Teams headed by its President and CEO, Miss Maria Fe Perez-Agudo took up ceremonial shovels to officially mark the start of construction, deemed CMPI’s definitive step towards fulfilling its big dream for the future of Philippine mobility.
Changan executives pour 1,680 coins for prosperity (L to R) Changan President and CEO Maria Fe Perez-Agudo; Changan AVP for Sales and After Sales Don David Agudo; and Changan EVP and CFO Ladislao Avila | Photo from Changan Press
“The CMPI National Headquarters will be our hub for exponential growth…. We are not only breaking ground for our brand and CMPI, but we are also opening new opportunities for the people of Calamba, the neighboring cities, and, ultimately, for our industry and our nation,” affirmed Ms. Agudo.
The CMPI National Headquarters is projected to be up and running by December 2022 and set to be the nerve center for strengthening brand presence in the country.
Since its launch in November 2020, CMPI has introduced five Changan models, the Alsvin sedan, CS35 Plus SUV, the CS75 Plus SUV, the CS95, and the pure electric sedan EADO EV 460. This year, CMPI launched the new CS35 Plus and expects to further expand its portfolio of innovative products and services.
This year, CMPI Principal, Changan International Corporation (CIC), in its 160th year as a leading China auto brand, proudly joins the ranks of the world’s top 15 automakers with total sales of 2.3 million (M) units in 2021. It is poised to be a dominant player in the new energy vehicle (NEV) and autonomous driving market by 2025. Known to dedicate 5% of its annual sales to research and development (R&D), CIC recently announced a $12.55 billion (B) priority investment on NEVs by the end of 2025 with projected sales of 1.5 million (M) electric cars and plug-in hybrids or some 35% of the company’s total sales for that year. For 2022 alone, Changan president Wang Jun said that they aim to launch eight NEV models in the Chinese market.