Volvo Philippines is optimistic for the year ahead as the company’s sales performance grew by 27% compared to pre-pandemic figures.
The Swedish car company attributes its growth to the introduction of electrified Volvo models in its range. Volvo Philippines currently has a fresh line-up of Boost Hybrid vehicles in top trims. This range includes the SUV family of Volvos – XC40, XC60, and XC90. The current volume driver is the Volvo XC90 7-seater luxury SUV, which experienced a 187% increase in sales.
The positive reception from the market may also be attributed to Volvo’s reputation for safety, quality, and care. It is the first luxury car brand in the country to launch an intensive customer service program when the coronavirus pandemic hit. Its Volvo Concierge program provided sales and aftersales support. This multi-channel platform provided technical information and customer-centric assistance, especially during lockdowns.
With COVID-19 restrictions loosening and life going back to the new normal, the local car industry is experiencing a resurgence. The growing popularity of hybrid and electrified vehicles is also adding to the sales boom. For Volvo, the Philippine market can look forward to the launch of at least two new fully-electric models in 2023. Its growing network of dealer partners is also expected to augment sales. Volvo Pampanga, for example, is actively entertaining customers – even while its showroom is being built.
“Our dedication to providing our customers the Volvo that fits them best is foremost in our minds. That is why we find ways to cater to them the best way we can through a robust product portfolio and excellent customer care,” shared Chris Lee Yu, marketing director for Volvo PH. “We’d be happy to see more Volvos on Philippine roads and clients who enjoy the freedom to move in a personal, sustainable, and safe way.”